Apple’s Pace Is Exactly What the Future Needs

While Wall Street cheers for speed and spectacle, I find myself rooting for the company that's choosing something far more radical: restraint.

In a world racing toward artificial everything, Apple is doing something rare—they’re taking their time. 

And while critics label it "too slow," I believe it’s exactly the speed we need. 

Because the future is too important to build in a frenzy.

The Culture of Fast and Loud

Today’s tech landscape rewards noise over nuance. The louder the announcement, the higher the stock. The flashier the demo, the bigger the hype.

Meta exemplifies this. Poaching talent with inflated pay packages. Promising a metaverse no one asked for. Rushing AI tools into the world without fully considering the implications.

Meanwhile, Apple has been criticized for not moving quickly enough—for being quiet on AI, for taking its time with Vision Pro, for choosing integration over intrusion.

But what if that isn’t slowness? What if that’s responsibility?

The Apple Way: Measured and Thoughtful Design

Apple doesn’t just launch products. They shape how we relate to them.

Take the Vision Pro, this isn’t a gimmick or a toy—it’s an interface ritual. An invitation to slow down. To expand our perception. To experience presence in a spatial way.

Their silence on AI isn’t avoidance. It’s intention. Because some things require time to integrate, ethically and emotionally. 

Apple isn’t avoiding the future—they’re preparing us for it.

Stillness is innovation. But it doesn’t show up on quarterly earnings.

The Truth About Talent Poaching

Meta has been poaching some of the brightest minds from Apple and OpenAI. Offering massive salaries to lure them away.

And that’s okay.

Because those who are chasing dollars may not be the ones meant to shape the future.

This isn’t a loss. 

It’s a clearing. 

A re-alignment. 

It creates space for the right people to rise—the ones who are called to steward this next chapter with care and clarity.

I appreciate OpenAI’s Sam Altman calling out these practices, saying the future shouldn’t be built on obscene pay packages. I agree. The future shouldn’t be sold to the highest bidder—it should be shaped by the most aligned. 

We Need a Better Way Forward

We’re at a turning point. The next decade will determine how humanity relates to artificial intelligence, spatial computing, and quantum interfaces.

Do we want it designed by companies optimizing for ad clicks and profit margins? Or do we want it shaped by builders who understand that presence, privacy, and pacing matter?

I’ll take the quiet ones.

A Thank You to Apple

So here’s my appreciation note to Apple:

Thank you for not rushing. Thank you for not shouting. Thank you for remembering that a sustainable future isn’t just built—it’s held.

And some of us see what you’re really doing.

Keep going. We’re with you. We trust you.